More than a barbershop, Rudy’s is an experience. In 1993, Rudy’s expanded upon the traditional notion of a barbershop to create a sense of community. Today, Rudy’s maintains an extremely loyal customer base and is fast becoming a well-known lifestyle brand. Rudy’s organic experience is curated with a well-articulated blend of art, music and sense of place. To this day, the initial vision of a cross-generational ‘community center’ that acts as a source for creative energy, while offering a great haircut at a great price, remains the basis of Rudy’s mission. Along with CEO Vy Le, the owners are just as committed to their vision as they were when they created the first Rudy’s. Each Rudy’s location – from the dedicated stylists to the singular sense of place – reflects the values of the community it serves. Currently, Rudy’s maintains 15 locations in Seattle, Portland, Los Angeles, and New York. To meet the needs of its growing clientele and further redefine the barbershop experience, Rudy’s continues to partner with Bumble and Bumble and Malin+Goetz; support upcoming brands such as Baxter, Le Labo, Grant’s, and Level Organic Soaps; and is always exploring ways to bring quality goods to customers. Rudy’s most recent partnership with Davines marks a new journey into sustainable beauty. Rudy’s blueprint for retail success, however, is not limited to beauty products; through strategic partnerships with lifestyle brands like Ace Hotels, Apolis, TOMS shoes, and The Stranger Magazine, Rudy’s strives to create a complete style & culture experience for the customer. Beyond the shops, Rudy’s anchors its community commitments and philanthropic projects to Real Medicine Foundation, The Film Independent, and the It Gets Better Project.
- Brand authenticity
- High quality of service
- Store economics
- Growth opportunity
“It’s great to have partners (PCG and Northwood) who understand the need to nurture and protect the companies culture to ensure success. Investing in culture creates companies that are authentic to the consumer, it becomes more than a product or service it becomes part of their lifestyle, that lives beyond trends”